Wednesday, September 16, 2009

U Mobile - an update



This is an excerpt from the star. You can read the full story here.

It is reported that the two giant telecommunication companies in Asia, DOCOMO and KTF had failed in their endeavors to be part of the Malaysian telecommunication industry. Earlier, the two companies bought stakes in the fourth Malaysian Mobile Operator, U Mobile with a holding of 16.5% each.

Historically, it was with the stakes purchased, these two companies had imposed to U Mobile that they will be take over the management of the company and planted their best personnel to be in the C-Levels. They had commented in The Star that the main issue faced by them is “due to differences of opinion with other shareholders over management".

From a personal viewpoint and word of mouth in the industry, the real issue was actually the inability of the "foreign" management to adapt and understand the local business culture and customer segments. There were many viewpoints and suggestions from the local representatives that were totally ignored by the foreign management.

With the exit of these two foreign influences, U Mobile should now be able to look back into its own local resources and expertise to formulate more competitive strategies and win the local market.

All the best.

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