The Mobile Number Portability (MNP) service has finally been announced to be available for public on the 29th of August 2008. This service will me made available in several phases until their full fledged nationwide launch on 7th October.
In the tentative chronological order, the Suruhanjaya Komunikasi dan Multimedia Malaysia (SKMM)had planned the following sequences in the introduction of this mandatory service ;
a) Limited Live Launch : Only in Klang Valley at limited outlets from each operator. There are two phases within this Limited Live Launch session :
- From 29th August to 14th September, the service is only offered to Prepaid users
- From 15th September to 6th October, the service will be offered to both Prepaid and postpaid users.. but not ready for Corporate Users
b) Full launch : This session is tentatively scheduled for 7th October. This full launch signals the service availability nationwide and to all customer profiles (Prepaid, postpaid and corporate).
Within the Limited Live Launch session, all operators had come into an unofficial agreement to withhold all marketing activities and communications until the full launch. SKMM will take up all the communications for MNP until that launch date comes into effect.
Few interesting things to observe in the Malaysian telecommunication market. The first is on be the movement of subscribers porting in and out between existing operators (Maxis, DiGi and Celcom) and how will the newly launched contender, U Mobile; fair in this MNP environment. Will the mobile landscape be changed? How competitive will the Mobile Services be in the near future? Will MNP really excite competition? Or will it just be one of those services that will be forgotten and shelved aside?
Most importantly... within the next six months... who will be the net gainer for MNP?
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