MNP Campaigns by Operators

Since the official launch of MNP, there has been some interesting acquisition campaigns lodged by the Mobile Operators.

Here are some snapshots of the MNP campaigns done on TV that I am able to find on the web, to be shared.

Lets start with Celcom :

In educating the public, Celcom had made some funny TV commercials with Harith Iskandar as the Ambassador.. there are a few of them, but I am only posting just two.. more can be obtained from Youtube

Celcom positions the campaign on MNP similar to their coverage campaigns, by establishing their "claim" over the subject matter. Its an interesting positioning approach.





DiGi

On the other note, had made it more fun in its TVCs.



There's even a jingle for it :



However, apart from Celcom and DiGi, the other two operators are seen silent on the TVCs for MNP. They might have other approaches to their subscriber acquisition through MNP.