With the heated pre-paid subscribers registration ordained by the Communications and Multimedia Commission of Malaysia, there has been some negative impact on the total subscribers statistics, usage pattern and also ARPU of these non-registered mobile users.
Many incentives were thrown in by the mobile operators to meet the dateline and also to ensure that all users register accurately. There are many reasons that some are not willing to pen down their details to the number that they are using and since SIM-pack these days are so cheap.... they loose virtually nothing to miss the deadline.
As a result, lower mobile subscribers will be recorded this year, loss of income for those leaving the network and losses in the attractiveness of the prepaid market in Malaysia.
Hotlink made an announcement lately on the customer reward program to ensure that the numbers are kept active and usage maintained through the "Call Me Bonus" program. In this "Call Me Bonus" program, users will receive rewards for calls received. For each 3 Minutes call to the number, the user will get a free SMS.
Its fascinating really, when calls are made from outside of Maxis network, a charge will be received for the inter-connection... and for a fraction of that payment received, Maxis will give out free SMS. If the calls are made within the network, the caller will pay for the call which is virtually free to Maxis and from a fraction of that call charge... its converted to free SMSs.
Its interesting and very innovative. So, hotlink users out there... get people to call you now... and make sure its for at least 3 Mins... :-D
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